We wanted to ensure that our client achieved a fresh looking brand image. We worked towards creating awareness, increasing market share in the night time café and restaurant trade so that the company could stand out in this competitive industry.
We crafted an enhanced logo by using the existing logo’s original shape to keep with the look and feel of the brand but create noticeable changes that would make the brand image sharper and more appealing.
We spurred customer awareness through a series of activities online through email campaigns, social media such as Facebook, Twitter and Instagram and ensured that potential customers were brought up to date with the new Junoon brand.
We worked closely with the client to implement subtle changes in house such as pricing strategies, menu reductions and improved customer service objectives in addition to press adverts to compliment the brand strategy.
The end result saw more clients through the door and a contemporary and appealing brand identity which was consistent and in line with what the client wanted to achieve.