Our main objective for Simply One Dental was to create a brand identity for their dental firm in Manchester and propose a variety of techniques for the client to choose from which would shape the overall look and feel of the company. We set out to achieve this by working closely with the client, taking up their preferences of using the name ‘Simply One Dental’ and using that as a framework to create and design a unique brand.
After a series of sketches and brainstorming ideas we decided to combine the works –simply one with the number one into a tooth visual and strategically placed the number one in the image where the tooth roots split. We used a variety of variants and chose the design we felt worked best to get the brand message across effectively. We created a series of font suggestions and combinations in a variety of colours and ensured the client had variants of the logo mark to work with.
The result that we achieved was a fresh and clean design that reflected the clinical nature of the company in every aspect of the design, fonts and logo.